Rabeta International, a major distributor of snack food and confectionery products in Oman, had to adapt its logistics set-up to keep supplies flowing and switched to HSBC’s online banking to beat the COVID-19 lockdown.
The company focuses on the supply of fast-moving consumer goods to supermarkets and groceries across the country. During the pandemic they had to shift some of its employees to hotels and rely on third-party delivery services to stay operational. “The pandemic changed our priorities. We had to become more flexible and adopt contingency plans to be able to deal with COVID-19 ,” says Jaffar Almansoor, CEO of Rabeta International.
The slow clearance of goods and supply affected Rabeta’s logistics but despite the challenge, the company witnessed consistent sales during the pandemic as supermarkets remained operational during lockdown.
“Some of our key employees and sales team leaders were out of the country when the lockdown happened, hence it was very difficult to manage without them in the initial stage, but we had to adapt very quickly,” Almansoor says.